Vocal To Local

Laveena Fish Masala, Malpe

Laveena Fish Masala, Malpe

Prime Minister Narendra Modi’s sales pitch of  ‘vocal about local’ is an endorsement of his government’s populist nationalism in matters of economic globalisation and international trade. It is high time, we support our local business. Tuluadda.com pledges to support local business.

Malpe is sea food lovers heaven. Ask any fish lover what goes in making excellent fish, then the answer will be “Perfect fish” and “Perfect Masala”. Getting perfect fish is not a problem for people of Udupi, as there is Malpe port. But to get perfect masala for the fish curries or fish fry was the problem.

Necessity is the mother of invention. This was proved by Malathi B Mendon. In 1996, she opened a shop called Laveena Fish Masala at Malpe Bunder road. She started this by taking a loan. Her family was in a very difficult position and she decided to use her cooking skills to best use.

She decided to start to make masalas for fish. As already mentioned, having a great masala for fish is very important. Taking all the knowledge from elders Malathi entered this field. Laveena Fish Masala was the first shop to come up in Udupi district.

Starting with 250 grams per day, today they sell almost 500 kg per day. Such has been their popularity Their customers are their biggest support.

Anjali Kunder, from Bengaluru said, ” I love the masala prepared here. I have been buying this masala for 20 years. I used to stay in Udupi city and would always make a point to buy fish masala whenever we used to visit the beach during the weekend. Now after marriage, I have shifted to Bengaluru. But my mother makes sure she sends me these masalas. The taste is authentic and they never used any coloring agents. It is very natural and healthy as well.”

Must Try

Laveena Chicken Sukka Powder
Laveena Masala Fish Curry Powder
Laveena Masala Fish Pulimunchi Powder
Laveena Masala Chicken Kabab
Laveena Masala Fish Fry Powder
Laveena Masala Prawns Sukka

They not only provide masalas for non vegetarian items, but also for vegetarians as well. They are selling sambar powder as well, which is also becoming extremely popular.